Search Engine Optimization, is the art of getting your website to show up higher in the search results. A full guide to on-page optimization would fill a book, but here are some of the basics that even beginner website owners should know about optimizing their pages for maximum search visibility. If you don’t already know about them, or if you aren’t sure how best to apply them to your own site, this article should help get you started down the right path toward better search rankings and more organic traffic!