Promotion and online marketing

Technical SEO basics. What is on-page optimization?

Technical SEO basics. What is on-page optimization?
It takes approx. 6 minutes to read this article

Search Engine Optimization, is the art of getting your website to show up higher in the search results. A full guide to on-page optimization would fill a book, but here are some of the basics that even beginner website owners should know about optimizing their pages for maximum search visibility. If you don’t already know about them, or if you aren’t sure how best to apply them to your own site, this article should help get you started down the right path toward better search rankings and more organic traffic!

Why do you need stron foundation?

Search Engine Optimization is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. Read more about SEO in general here:


The Google search engine uses over 200 ranking factors that determine the quality of the website. Most of them concern the technical elements of the site. So it is crucial to have all these things in order if you want your content to rank higher and attract more visitors from organic search results. It does not matter whether you are a blog, company website or online store.

Create a checklist of what to do


Your website’s interface is the first thing potential customers will see, so you want to make sure it’s attractive and user-friendly. Keep in mind that as with all digital design projects, there is no one size fits all solution for everyone. Keep it simple, but not boring. Carefully choose the colors, sizes of the letters, and font. Also, it has to be navigational, so do not overdo it.

Title of the website

Strong, catchy, SEO-friendly – this is what the title of your website should look like. Use keywords that describe what you offer on your site, but also keep in mind that the keyword density is not too high. The text content of a webpage should be short and to the point and readable for humans, don’t include unnecessary fluff to make it longer.

Meta tags: Tag Title and Meta description

Meta tags are one of the most important elements of on-page SEO. The tag title is used to tell search engines what your page is about, and the meta description is a brief summary of your page that appears in search results. Meta tags can be created manually with HTML code or automatically by using a tool like Yoast’s WordPress SEO plugin.


One of the most important aspects of on-page elements is optimizing your headings. This includes your H1 tag, which is typically your main headline, as well as your H2 and H3 tags, which are subheadings. Keep them short, informative but interesting, and don’t forget about keywords.

URL structure

Your URLs should be short, keyword rich, and easy to read. Avoid using special characters and stop words.  Keep in mind that search engines do not crawl beyond two levels deep into a site. Lastly, use hyphens instead of underscores or spaces in order to make your address more readable for humans.

Image tags

Image ALT tags allow you to provide a brief description of what is in your image, and they are used by search engines to help index and rank your content. You can use this space to describe any features or symbols that may not be immediately recognizable or understood without the use of an image. There is no specific length for this field, but it should be short enough so that it does not take away from the main focus of the post.

Internal links

Internal links are links that go from one page on your website to another page on your website. They help search engines understand the structure of your website and can help improve your website’s ranking. Internal links should be included in blog posts, as well as other types of content pages such as product pages, contact pages, and category pages. If you don’t have internal links yet, you can start by adding them to your homepage or any other high-level content page like “About Us” or “Terms & Conditions”. Once you have a few set up, you’ll notice they’ll start popping up naturally within all your other content too.

Page loading speed

If your pages take too long to load, users will likely leave before they even have a chance to see your content.  The goal is to keep page loading time under five seconds and ideally under two seconds. Here are some tools that can help you with this: Google PageSpeed Insights, GTmetrix, Webpage Test.


More and more people are using their mobile devices to access the internet. This means that it’s more important than ever to make sure your website is optimized for mobile. Try testing different layouts on multiple screen sizes before settling on one. Make sure all of your links work and go where they should by opening them up in a new tab or window. Keep images as small as possible without compromising quality or content. Remember, if you’re making an image smaller, you’re reducing its file size which will make it load faster for visitors viewing from their mobile device.

In conclusion

On-page SEO is a critical part of any digital marketing strategy. By optimizing your website for search engines, you can improve your chances of ranking higher in search results and driving more traffic to your site. It also helps increase the time visitors spend on your site, which improves customer experience. Use this checklist as a starting point to better understand what it takes to create an optimized website that will bring success!


Working with an the best Galway SEO agency can help take your website to the next level. They can help you with keyword research, on-page optimization, link building, and more. Plus, they’ll be able to track your progress and adjust your strategy as needed.

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