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What should a good business card look like?

What should a good business card look like?
It takes approx. 4 minutes to read this article

A business card is still an essential marketing tool, especially if you run a local business. It will certainly come in handy at networking meetings. Thanks to its small size your potential customers can easily put it in their wallet, desk drawer or pocket. Check how a professional business card should look like!

Template

Your business card says a lot about you and your company. Choose a design that best reflects your brand. If you are an interior decorator, specializing in modern styling, think about a simple, clear template

Or maybe you run a beauty salon? If so, opt for a colorful, less formal business card. If in doubt, talk to an experienced graphic designer

Font and font

Consider whether the font you use on your website and marketing materials will look as good on your business card. Choose an appropriate typeface that relates to the nature of your product or services.

Odręczny napis „hello”
(Photo by Estée Janssens, source: unsplash.com)

Also, make sure that the font size is at least 8 points. You can emphasize more important information, such as your name or company name, with larger, bold letters or a different typeface. This way you can be sure that the text on your business card will be readable by potential customers and business partners.

Size and shape

The size and orientation of your business card affect the font size and amount of text. Additionally, they also reflect the personality of your brand. Do you like traditional solutions or are you a bold non-conformist?

Typically, business cards are rectangular, about the size of a credit card, and oriented horizontally. If you want to stand out, opt for a square copy, with rounded corners or a vertical orientation

Organize your information

Make sure your business card contains key information. If it’s a business card representing you, add your company name, phone number or website and email address in addition to your name and position. This way, you increase the chances that customers will get back to you

Adres na kopercie
(Photo by Jonathan Kemper, source: unsplash.com)

Think about how you will place the text. Make sure all information is readable. When preparing the design, start with the logo and only then move on to the other elements. Remember that you can adjust the size of each element by changing its position or keeping more spacing

Add a curiosity

If you’re worried that a potential customer will throw away or lose your business card, put something on it to stop them from doing so! On the other side of the card, for example, write down the date of your next meeting, place a loyalty tag or an interesting fact. If you run a restaurant, café or pub, include a short recipe for a signature dish or drink. Or maybe you sell jewelry? If so, reveal a trick on how to match earrings or a chain with an evening dress.

You can also order magnetic business cards. This technique will work great if you offer plumbing, gardening, IT or car services. Customers will stick your business card on the fridge, so they can have your number on hand just in case

Leave some empty space

Biała ściana i roślina
(Photo by Kelli Tungay, source: unsplash.com)

Don’t clutter your business card with unnecessary amounts of text. If you put too many elements on it, they will all compete for the reader’s attention and nothing will stand out. Want to convey a lot of information? Then use two sides of your business card. Designers emphasize that a little white space will make your business card more aesthetically pleasing, plus it will emphasize what is most important

Remember, the fewer elements you include, the more impact your recipients will have with the ones you leave out. So think about how to clean up the clutter to leave a lasting and solid impression.

Add something special

If you want to stand out from the competition, think about a special finishing touch. This way, you can make sure that your business card piques the interest of potential customers and business partners

Consider adding an unusual element or a special print treatment. Foil accents will give your business card a sophisticated shine. A raised, glossy surface creates a unique 3D effect. When designing your business card, pay attention to the paper as well. If it is very thick, it will give it a luxurious feel, while recycled kraft paper will emphasize the organic nature of your business cards. If you offer eco-friendly products, this solution will work perfectly here

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